Project work
Establishment of a catalog site for the Der Noferim company specializing in residential real estate throughout the country. The site included a comprehensive project catalog with all the company's marketed projects, an archive of apartments and marketing documents for each project. The project was carried out in collaboration with an advertising agency, which referred the work to Digital ST for optimal execution of the site's qualities.
Our strategy
In the project to establish the catalog site for the Der Noferim company, the strategy focused on creating a comprehensive digital platform that would represent the entire range of the company's projects in an accessible and orderly manner. The site was designed to present a project catalog with complete information on each property, an archive of apartments and marketing documents, in a clear and intuitive structure that will allow users to find information quickly and easily. The emphasis is on the ability to independently manage the content, while maintaining high visual uniformity and presenting the brand in a professional manner. The work was carried out in collaboration with an advertising agency, to ensure an optimal combination between branding and marketing language and a user experience and full operational capabilities on the site.
What we learned
From working on the catalog site for Der Noferim we learned that for success in the field of digital real estate it is important to combine accessibility to information, a clear hierarchical order and an intuitive user experience. We realized that a comprehensive project catalog, which includes apartment archives and marketing documents, allows customers to find information quickly and increase their involvement. In addition, we learned that the team's ability to manage and update content independently is critical to maintaining relevance and up-to-dateness over time. The project strengthened the understanding that a combination of professional branding, a clear structure and smart content management is the key to a real estate website that serves both the client and the users.
About the client
Der Noferim is a leading company in the field of residential real estate in Israel, specializing in marketing and managing diverse projects throughout the country. The company offers quality residential solutions, with an emphasis on professionalism, transparency and accessibility to customers at every stage of the purchase process. Dr Noferim emphasizes an excellent customer experience, available and clear information, and a personal service that accompanies customers until they receive the key.