Project work
Setting up an image website Responsive (compatible with phones and tablets) for the Segway brand from UMI. The project included several functional options for switching between model views - starting from model angles to secondary sub-models. The website navigation was adapted to all types of devices and included the brand colors (orange and black) as presented on the global website. In addition, an accessories catalog has been opened that includes all the options that accompany your Segway.
Our strategy
As part of the ongoing dealings with the customer, a variety of unique technologies have been developed to navigate the surfer to the correct pages. Starting with the development of unique UX user experience elements that allow a transition between strategic pages to a convenient contact page that includes a UI (user interface) that allows addressing all types of customer requests.
What we learned
Working with an international body with an Israeli representation gave us a variety of tools for the future for ongoing management and multi-layered service for companies and brands.
About the client
Segway is one of the leading and innovative international brands in the field of micromobility and personal transportation. The company, founded in the USA, became famous thanks to the development of the Self-Balancing technology that became a global symbol of smart movement. The brand produces a wide variety of electric tools – Classic Segways, scooters and electric bikes – The sellers of high reliability, advanced safety and a comfortable and intuitive riding experience. Segway products are used by private users, businesses, security companies, tourist centers and professional bodies around the world.