Anyone who is involved in website promotion and Internet marketing in general, knows that social networks cannot be ignored as a main marketing channel within the framework of digital activities. In fact, there are areas where social media activity can be the main channel of website traffic.
Those who try to promote a website and rely on organic traffic only - can wake up one morning and discover that 80-90% of the traffic to the site has been lost overnight, as a result of one or another update that Google makes news for the mornings. Therefore, in the approach of "Don't put all your eggs in one basket" - It is worthwhile and recommended to diversify the sources of traffic and marketing channels for your website as much as possible. Below are 6 good reasons to maintain social profiles as an integral part of your digital marketing efforts.
1. Your audience is there
This of course depends on the specific social network, the country and other variables, but most people today are connected to one social network or another. In general, it can be divided as follows:
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Facebook - more or less everyone
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Pinterest - a social network based on photos, very popular among women (more abroad"to than in Israel) and mainly in the various lifestyle fields such as food, design, architecture, photography, events, fashion, etc'
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Twitter - less catch up in Israel compared to USA"B, useful for receiving short updates from various digital personalities, celebrities, media persons and more. A little more sophisticated and niche compared to Facebook.
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Instagram - a social network acquired by Facebook and based on photos as well as videos. More popular than Pinterest and what stands out in particular is the celeb culture, some of whom maintain an active Instagram profile with hundreds of thousands of followers.
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LinkedIn - a professional social network designed mainly for networking needs, business collaborations and more.
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Google+ - Google's social network that has not really managed to rise to this day, despite the large number of users. It has a more technological and less popular nature than Facebook, for example. Still does not allow tools for targeted advertising, but maybe it will come sometime in the near future.
Of course, apart from these there are a wide variety of social networks, some of which we have never heard of. In everything related to Israel, There is no doubt that Facebook is taking the lead and in a big way, and is actually the leading social channel with the most advanced advertising tools among the social networks mentioned above.
Any site that takes itself seriously should preferably maintain an active profile / channel from at least half of the above networks"to. Of course, there are areas that will automatically be more distinctly suited to one or another network. For example, a business of wedding dresses would be classic to promote through Pinterest, Instagram and Facebook, while a business like water pumps, a little less so.
don't have to go with "head against the wall", but knowing how to adapt the marketing channel to the nature of the business and the target audience.
2. It's good for SEO
If we return for a moment to the aspect of organic web promotion, then social networks are increasingly taking a more significant part in this complex world of SEO, and some say that sometime in the foreseeable future, they will replace, or at least come to some extent at the expense of backlinks, as a significant signal for ranking the popularity of websites, which Google calculates in their algorithm.
Technically, links from social networks to the website help you with the following:
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Traffic
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Faster indexing of new content (if the link is scanned by Google)
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Social links are External links for everything Although in most cases this is about links nofollow, but these links still bring traffic and contribute to the diversity of the overall link mix
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Social signals that are taken into account to one degree or another by Google (and as mentioned their power is expected to increase in the near future)
3. Diversification of traffic sources
I wrote above that it is not healthy to rely on only one channel as a main traffic source - and it does not matter if it is SEO, a sponsored campaign, a Facebook page, etc.'. It is recommended to use all the channels and all the tools at your disposal, in order to flow traffic (quality and real) to the site on a regular basis, without being too dependent on one or another main source of traffic. The more you operate according to this principle - your chance of being kidnapped by this or that factor decreases, and your dependence as a source of traffic decreases. Remember - don't put all your eggs in one basket!
4. To be an authority in your field
Maintaining an active presence in social networks helps your overall digital presence, and helps you build your brand and business. People like to purchase, whether it's a product or service, from people they know and trust. Therefore, the more you invest in cultivating your online presence, write professional articles and share them with the appropriate target audience - this is how you will increase your exposure and authority in the network.
5. Increasing exposure
With the advanced tools available today, both Google and Facebook, it is possible "paint" Surfers who visited your site and did not complete the action (action = sale, contact, file download, etc.') then "chase" Follow them online with an advanced advertising technique called Remarketing. In certain cases, this advertising method can be particularly effective, since that person has already visited you, knows who you are, he just needs a little push to complete the action.
6. Visual
Studies prove that the most viral posts are videos. After that, with a noticeable gap, there are images, and only then texts. People like visual media - a strong point in social networks. The use of images and video make it possible to catch the eyes of surfers and convince them to enter your ad, since there is no shortage of distractions on the Internet.
The article was written by Daniel Zarihan, a web developer since 2009 and a professional blog writer in the field.