In recent years, many business owners find themselves thrown into the Internet arena without prior knowledge or preparation, in order to increase the sales of their company or business.
We are here to review for you the two main advertising streams based on the Google search engine, which generate a sales value of billions per day worldwide and tens of millions of searches in Israel every day.
We will start with the introduction that briefly explains what organic promotion is and what PPC is and then we will continue to the economic aspects, the short-term consequences, the long-term consequences and the monthly budget of the business owner.
The difference between organic promotion and PPC
Organic promotion consists of the "organic" search results. of Google. And PPC consists of the sponsored ads part. what do you mean In the next picture you can see a division of the page according to organic results and sponsored results.
short term or long term – That's the whole question
This article can be summed up in a few sentences that talk about the scope of the marketing department. But we will extend and detail shorter than that.
First of all, it should be noted that each marketing channel is fundamentally different from the other:
Organic promotion:
Range for obtaining maximum results in marketing: 6-12 months
Average monthly cost for a business owner: 2000-4000 NIS per month
Average price per inquiry at the end of the process: 50-100 NIS
Long range effectiveness: maximum – Costs can be lowered after a year
Short-term effectiveness: low – Getting initial results after 3 months
traffic value at the end of the process: 500-1000% of the investment value
Amount of phrases for marketing: 5-20
Type of payment: based on working hours of the promoter
Sponsored Promotion:
- Range for obtaining maximum results in marketing: 2-3 weeks
- Average monthly cost for a business owner: 2100-6000 NIS
- Average price per inquiry at the end of the process: 200-700 NIS
- Long range effectiveness: low – High marketing costs for over a year
- Short-term effectiveness: high – Receiving inquiries after a few weeks
- traffic value at the end of the process: 100% of the investment value
- Amount of phrases for marketing: no limit - can appear in all keywords
- Type of payment: based on clicks on the ad by surfers
Our recommendation, an integrated campaign – Organic and sponsored:
The following budget division will provide you with maximum results: 2000 NIS for organic promotion in 5 phrases that will provide traffic of 500-1000 people per month to the website at the end of the process, and 2100 NIS for sponsored promotion that will bring traffic of 10-20 inquiries per month at the beginning of the process.
What's your budget?
Despite our recommendation in the previous section, the key question that is asked on the way to choosing the right type of marketing for your business is "What is your budget?”.
If the penny is not in your pocket, you will notice that you are faced with the question, whatchoose?
Well, it all comes down to the investment range you want to promote – Where organic marketing is for the long term, sponsored marketing is for the short term.