Many website owners have long understood the great importance of videos in terms of internet marketing, web promotion , virtual visibility and user experience. Indeed, incorporating video into a website is undoubtedly a great way to maximize website traffic. Also, video is a tool for increasing the time spent on landing pages (and as a result, for increasing the conversion rate). If you are still debating whether to display a video on your website, here are some good reasons that will help you make the "right decision".
visibility in search engine results
Videos on websites usually get significant visibility on search engine results. Web developers know very well that landing pages with videos are landing pages that have a particularly high chance of appearing in the first results pages. Simply put, Google loves viral content, and so do surfers. Many studies conducted on the subject have repeatedly indicated that surfers tend to click more on results that include videos, than on results that include only text. The very appearance of the video on the search results immediately attracts the eye, even when your website is not located in one of the first three positions (and not even on the first page!).
Increasing the presence of surfers on the site
One of the most important parameters in terms of search engines and website promotion lies in the time the surfers spend on the site and the bounce rate. Here again, videos can provide great value. One of the famous ones is that Google likes to rank high sites where the surfers spend a long time.
Since the video keeps the surfer on the site, this affects the position and ranking of the site before Google. The American company ComScore, which is considered one of the leading companies in the world in the field of virtual analysis, conducted a comprehensive study on the subject in August 2010. Even then, about four years ago, it was found that surfers who came to pages with video content stayed two minutes longer (!) than surfers who came to text-only pages.
And that's not all!
The two reasons mentioned above are nothing but examples that will serve us here as the few holding the many. In fact, videos on websites provide another long list of benefits for the business owner behind the website. For example, they can serve as a wonderful way to present the services of the business and motivate surfers to action. You can also include links in the video that refer to additional videos and/or to specific pages on the website.
Videos on a website are an excellent platform in the way of managing a set of links and social networks. This, on the basis of sharing the videos and showing them also on other platforms such as Youtube, Facebook, etc. What's more, the search using Google is also possible by viewing videos only. In recent years, it seems that more and more surfers are using the option of searching for videos and/or images to find relevant content. In short, integrating video into a website is a great way to maximize your online activity.
Some tips in terms of video integration on a website:
Informative videos get more views – Informative videos usually get more views than "creative" videos. or too marketing. It is important to emphasize that this is not a Torah for Moses from Sinai, and even non-informative videos can be impressively successful. However, for the most part, an informative video is the right way to appeal to surfers.
Less is more, small videos do a big job – Internet surfers generally prefer short videos over long and tedious videos. Also, Google's search engines know how to track the average video viewing time on your website, and in this way rank it on the results pages. Try to incorporate short and catchy video clips, while doing soMaximizing motivation to action on the part of surfers.
Spread the video on social networks – If you have created an original video, this is a great opportunity to integrate it into social networks and get links and shares. You can also create a link in the video to a website that will lead to you surfers who viewed the content elsewhere.
Internal description in management system – Similar to uploading images, also when uploading a video to a website you can give the content internal settings such as title and description. These settings are detected by the search engines and help promote the content on the Google results pages.