Today, we surf the Internet from almost everywhere. In line at the clinic, on the way to the checkout at the supermarket, on the bus, in bed and even in a restaurant or while walking. Indeed, smart phones and tablets have completely changed the way surfers consume information on the Internet.
According to the data of the Israeli Internet Association, the number of smart phones in Israel in 2013 was no less than 9.8 million devices. In addition, the association published data about the common uses of smartphones among Israeli surfers. You can't argue with the results. 54% of the respondents in the survey testified that they surf websites on smart phones, about 45% of them read and write emails, and 41% browse social networks. Simply put, if you're not there, you don't exist.
Due to the resolution differences between the screens, and due to the fact that surfing the Internet is different from mobile surfing in terms of browser types, the hottest trend in the field is responsive design. It is actually about creating a code and layout of the website that adapts itself to browsing using mobile phones and tablets. Also, responsive design refers not only to the issue of resolution but also to the fact that browsing on a smart phone and tablet is done by touching the hand and not by using a mouse.
As part of responsive design, the designer creates a cellular adaptation to the website which aims to provide a simple and convenient solution in terms of navigation, viewing different elements, screen layouts, reading texts, accessibility, sounds, images, buttons, making contact and more. This can be defined as creating a graphical user interface adapted to end devices. Just as building a website requires designing a user interface while tracking the movement of surfers on the site, so designing responsive websites entails building an overall design strategy.
The cost of setting up, what does this mean for me?
More than once, clients believe that designing a responsive website is a complex and expensive craft that requires time, means and resources. Indeed, although it is not an easy process, you are certainly allowed to relax. The responsive breast is not that big. For the most part, website building companies simultaneously offer the development of a website alongside a responsive version. Therefore, responsive technology is already inherent in the original process of website development. That is, already at the first stage of website development, it is definitely worth expanding the package to create a parallel responsive version. In this way, you will be able to maintain the original user experience, and also save costs in the long run in terms of setting up another mobile-friendly website.
Who wants to lose customers?
As mentioned, many surfers seek to find information and services on the Internet using end devices other than personal computers. Therefore, websites that do not provide a suitable user experience (UX) for mobile give up many customers. This is of course also a phenomenon that is gaining momentum every day. As surfers expand their activity on the net using cell phones, so too many websites (yes, even those of your competitors), align with the trend. In short, no more cumbersome navigation and small buttons, but a customized and easy browsing experience.
User experience on responsive websites
One of the most important elements for the success of a website lies in the concept of user experience. While we all know for a long time that "content is king", the user interface of the site is your way to navigate the surfers to the relevant content for them. Responsive design examines carefully how to help surfers who come to the site using a mobile phone or tablet to find exactly what they are looking for.
Likewise, the responsive interface should also be suitable for creating conversions by correctly and accurately combining contact points, leaving details, purchasing products, ordering services, etc. The main idea behind responsive design in this respect is to make the surfer perform actions on the site already using the phone and eliminate as much as possibleFeelings like "Ok, that's interesting, at home I'll go to the website on my computer and get in touch".
and thanks to Html5 and CSS3
Designing responsive websites has recently become simpler and easier thanks to the new capabilities that lie in the CSS3 code. For example, we can currently present a variety of design rules in the development of a website which are conditioned on a minimum/maximum width-length basis. That is, the website designer can determine that the website will look slightly different in specific screen width ranges. For example, while hiding certain elements and displaying others in their place.
Thanks to the new technology of CSS3, web designers can also "play" with the locations of the various elements on the site in the responsive version. Simply put, thanks to the Html5 and CSS3 standard, we can produce a responsive design that fits countless platforms and screen resolutions. This, without duplicating the site and/or separating the maintenance of the stationary version from the mobile version.