Building websites for brokerage offices and real estate companies" is a complex process that ultimately includes a marketing engine and a valuable final product for the customer – We at DigitalST have a rich track record that includes working with the most experienced and largest entities in the industry. In the following content, we will reveal to you the highlights of the websites we made and the professional methodology that serves us in building real estate websites.
In order to build a perfect website for real estate companies and brokerage offices, we are required to make the website customized to the changing requirements of each client. To this end, we start by characterizing needs which is carried out in an initial meeting with the business. As part of the meetings we held, we reached a number of conclusions with the leading bodies in the economy.
What is important to know when building a website for real estate companies?
When we approach the construction of a site revolving around properties and projects in the real estate field, an initial examination of the materials required to represent the property on the site must be carried out.
First, let's understand what the business plans of the real estate company are – From goals for the sale of several apartments in a fixed period of time to the marketing of income-generating properties for future rental. This definition of the business goals allows us to promote an objective marketing plan that will follow the path to success in the progress of the process.
What is included in the project?
apartment catalog – As part of the project, an apartment catalog was made showing the property specifications, apartment plans, ancillary services and maintenance expenses.
Image home page – In order to perfectly represent the company alongside the presentation of the project, a promotional home page was made that includes a wide presentation with the building simulations, a promotional video that includes an overhead view of the property and a paragraph of marketing text for sales promotion.
more projects – The developer's goals were not limited to the above project and therefore a catalog of additional projects was made that allow the surfer to browse and the owner of the company to promote marketing of additional buildings he owns.
about the entrepreneur – As with any well-known brand, the above project also requires a dedicated page and a paragraph of marketing text – Informative about the entrepreneur, his goals, the year of establishment and the credibility behind the project.
Another example can be found on the website established for the real estate company Omer-BLDG. In contrast to the previous example, here we were required to make a promotional website that summarizes the company's many projects and presents the reputation on which the company relies over the years.
What is included in the site?
Property Catalog – In contrast to the previous website that was presented, the property catalog includes a large number of projects that have been carried out in the past or will be carried out in the future, and therefore the division of categories in the catalog requires a thorough characterization that promotes the most serious projects at the beginning of the page and prominently compared to the rest.
photo slideshow – Another emphasis when building the site was made on the main presentation – which was promoted to a wide volume on the page and thus revealed the project photos for maximum impression of the surfer.
About the company – A detailed page about the company is mandatory on all websites, but unlike image websites of other companies, in real estate companies in particular, a presentation of the working persons is required, which usually includes the members of the management,The founders and senior team members leading the brand to success.
What is required when building a website for a brokerage firm?
In contrast to real estate company websites, building a brokerage office website includes a large number of properties that are marketed at any time to the surfer, for rent or sale. From this, we understand the need for an optimal distribution of the categories on the site and creating a perfect navigation by directing the customer to the final property quickly.
What does a site for a brokerage office consist of?
property search engine – The main topic that comes up in most work meetings with brokerage firms is based around the property search engine. In order to make the surfer reach the right property, we often adjust that the engine needs to be simple to operate and at the same time present advanced options for searching and filtering within the search results.
dynamic asset catalog – Unlike real estate companies, the catalog of properties in a brokerage firm changes frequently and therefore it is required to be dynamic and tell the website owner through the content management system . We provide advanced tools for tracking the catalog, including DigitalCMS, which includes the option to add categories and properties in a simple and efficient way.
About the office and board members – Each brokerage firm is headed by a CEO who steers the firm to success and usually also one of the founders of the firm or brand. In order to provide the surfer with a sense of credibility, we lead him to a branded page that includes representative images of the pages at the top of the office.
Marketing and promotion of real estate websites and brokerage
After several examples, it is already possible to understand – Real estate websites and brokerage firms are not simple or ordinary websites and therefore require high-quality marketing execution. Whether we are talking about residential or office projects, the product marketed to surfers is measured by its optimal display against the competitors in the market.
When we market a project in the internet medium, we understand and are aware that every customer is important and the competition for the surfer's heart comes down to the smallest details on the website – From icons to the structure of the content pages.
Marketing does not end with website visibility and crosses borders into the field of organic website promotion, campaign management on social networks or Google and "guerrilla" marketing. on social media. For many of these solutions, a qualified campaign manager is assigned who makes sure (in collaboration with the company owner) to promote the business and marketing goals.