In the modern world of website promotion, where the content is the decisive parameter in the website promotion process and in an era where the reader does not have the time needed to read an article built as pages upon pages, but rather a search for a relevant article that comes to the surfer in a clear, detailed and focused manner, it is necessary to know how to structure an article; Many article writers construct an article in poor ways, among others:
- The lack of connection between the title and the article itself
- Incorrect keywords
- Lack of appeal to the target audience
- non-topical article
- Wrong content
- Failure to respond to the surfer's demands
- Lack of innovations that may lead to low ranking and flow of surfers.
In order to deal with these problems you first need to understand how a good article should be structured, what it should reflect and present and how to make search engines see it as added value to the surfer .
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Title
When we open a newspaper and look for an article that will interest us, the first thing we come across is
was the title. A title is the face of the article, it should present to the reader what the article is about in a nutshell and make him read the same article. A title should be spicy and eye-catching, it is also recommended that it include keywords and of course be reliable. Many article writers do not link the title to the article itself, which will eventually lead search engines to present this content as dead content and not essential to the surfer since many surfers quickly leave.
body of the article
In order for the article to make the surfer stay and read it, it must look good, so it is recommended to spend a little more of your time on the design of the article. Copying from WORD to an article site will destroy the design you did for it, so you should first copy to typewriter and only then to the site and there to design it into the final product. It is recommended that an article include a uniform structure, a number of paragraphs with a relatively equal amount of lines for each paragraph and a title that briefly explains what the paragraph is about if it is a new sub-topic.
Also, in order to indicate importance the paragraphs are given a title in descending order, with the article title as h1, article sub-heading as h2 and sub-topic titles as h3.
When building an article it is recommended to use formats, whether it is an underline or a bold text in order to direct the surfer to important things and keep him focused.
Most surfers lose interest in an article whose form is not enticing enough. An article that is written as words upon words without subheadings and paragraphs that focus the surfer on specific content he is interested in reading, will cause him to leave in a short time.
Try to present the article in several points, steps, to present a solution to the problem, by answering surfers' questions or based on presenting an existing problem and providing a logical solution to the problem, explaining that the surfer is not aware of such a problem or a solution to the problem. Include humor in the article is always an advantage so that a surfer stays to continue reading. Present news on the specific topic you are writing about and current updates today. It is also useful to include links that will lead to further reading regarding a given topic or point so that both the surfer and the search engines will see it as relevant content that presents additional information to the surfer.
keyword inclusion
Keywords are one of the most important tools to attract the surfer. In order for the surfer and the search engine to be seen in the article as an essential article for the surfer, you must include keywords dealing with the subject of your article regarding the service or product that you are advertising, as it is known that the surfer will most likely search for them.
should keywordsTo be trustworthy and deal with exactly the desired content, Google detects untrustworthiness and immediately lowers its value, so heavy with keywords that include irrelevant keywords is a wrong action and should be avoided.
The association of the article with the category
When we upload the article to the website, it is important to associate it with the appropriate category for the topic of the article.
If, for example, we upload to a site that deals with promoting and building websites and the article deals with ways to build a website and the article database shows the web promotion category and the website building category to the surfer, we will make sure that the article appears under website building. Check that the article in its structure is well structured after copying and correct where necessary. All that remains is to distribute the article in blogs, social networks, indexes and more