When we build a site or approach the site in order to promote it, it is not enough that it looks like a beautiful site from the outside, but must also meet certain parameters in order for it to be promoted. Google has an artificial intelligence that determines which sites have essential content and which have less; But despite many characteristics known today to web promoters, Google maintains secrecy and discretion in presenting the various parameters.
One of the most essential parameters for a website promoter is link building. Building links was a job that involved persistence and patience, but it will pay off in the future, when you will have an independent link pool and, likewise, the right connections in the SEO industry; which will make your work considerably easier.
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It is important to note
- A greater amount of connections with other site promoters guarantees you a greater quantity of links, and yet, the number of links must be to an extent, not too less and not too many so that you will not be seen by Google and other site promoters as spammers, this problem arises from overloading the site with content and links, therefore you need to understand the dynamics and the desired way of working for the content and building effective links when promoting site.
- Remember that for a link to be good, it must come from a relevant source.
- When building links from an external website promoter, make sure that the text displayed in the code does match the keyword that will promote your website, a description such as: “Click here or for more information" damage the importance of the link, therefore it is advisable to keep a close watch on the link code and its integrity.
As we mentioned, building a system of links is a complex and rigorous job and it should be understood that most The new domains will encounter difficulty when creating an independent link pool. Another necessary issue is the need for optimization ; A good way to optimize the links is by using anchor text (linked text), its purpose is to explain what the content of the linked page is and in addition to this it is used by search engines in evaluating the importance of the site in the targeted keyword.
Ways to get relevant links
In order to carry out the process properly, several actions must be performed to ensure the quality of the links and their long-term integrity:
- A common technique among website promoters is to search the link pool of external promoters and get the essential links for your website.
- Join link exchange groups on Facebook, you will find there a very large community of link exchangers with whom you can contact and exchange. Every member of the group is interested in the same thing as you, so don't be shy to get in touch.
- Searching guest comments from other site promoters is a common and good way. Often guest comments will contain information such as: " Israel Levy, CEO at X”. Just copy it to Google and you'll find a bunch of other places that the same person responded and you already have several new options for exchanging links. This is a very focused and recommended work method.
Integration of link building in social networks
- Create ads on social networks such as: Facebook, Twitter, Google +1, Linked in and update frequently about updates on your website. For example: when updating or creating a new page on your website, publish the link on the Facebook page that represents the website address, in this way the Google robot will come across those with a quick update and rate the importance of the link as top and having social awareness (the more shares, likes or distribution of the page on your website, the ranking of the page in the social networks parameter will increase.
- Another integration of social networks is also manifested when building the website you are promoting; Planting of social elements such as: a likes box displayed on the site's Facebook page, a Share button for sharing an individual page, a sharing button via the Google Plus network, a link sharing button on Twitter, etc. B. Each element has a different effect and its thinking before Google accordingly; The Google Plus network which was recently established by the Google search engine is gaining momentum and is promoted by the various companies owned by Google (YouTube, Gmail, Google Search) and is now a mandatory and in many areas even decisive element in the website promotion process.
- Also, the sharing of addresses by different users increases their importance and is a parameter known to be dominant in any website promotion process.