During the process of promoting the website , one of the most important parameters to guarantee maximum results is building a quality and professional set of links.
The question is often asked what is a quality link? How can you get a quality link to our website and what are the factors that make a quality link in the first place.
Since Google's ranking algorithm is in a constant trend of change and the guides that can be found on the net are outdated and are no longer helpful for those of you who are interested in this information, I decided to provide you with this up-to-date guide that will explain to you how you can build a quality set of links for your website.
Where to start and what is required to understand
First we will understand that building a quality set of links is not the only thing that is required for your website in order to promote it in the process of organic website promotion for high search results.
I say this because many rely solely on this but neglect the general optimization of the website, which includes, among other things, continuous care in writing quality and up-to-date content , when content is currently one of the most influential and relevant parameters of Google.
After clarifying this point, we can begin. First, I personally recommend for every website promoter and website owner who is interested or not interested in promoting his website to take care of internal links throughout the website.
Wikipedia does this very well, if you have noticed how useful and valuable it is for each of us, each entry we type and search we see dozens more internal links within it that lead us to additional information about a entry that we most likely have no knowledge of and this is one of the reasons, along with quality content, that each entry we search for will find Wikipedia in the first positions.
It is important that the anchor text (Anchor Text) that you link to is not too static for the example of "website promotion" but a more varied text that should direct the surfer to click on the link to the example " Why website promotion is essential for business".
Checking the link array of your competitors
After you have finished building an internal setup for your website, it is necessary to check your competitors and the phrases you are promoting, this can be done using many scanning programs that exist on the net, some free and some paid but of course offer a comprehensive and much more professional report.
Checking competitors will allow you to understand what their link array is, that is, where they get the links that allow them to be in the first positions in the search engine while understanding the relevant parameters and criteria that make the link quality.
Using the tool of SEOmoz (paid monthly but there is a free 30-day trial version) you can carry out a tracking campaign in which you compare your website to your competitors and receive information about many statistics for example;
- The number of incoming links to the site.
- The number of links leaving the site.
- What sources linked to your website?
- What is the authority of the link and the domain (Page Authority / Domain Authority).
- And many more selections of data that will help you get an indication about the link array of your competitors.
Ways to get links
There are many ways to obtain links, some are more effective and some are less, the most optimal way to obtain links is the natural way, when a website dealing in the same field as yours decides to link to your site because the information you provideIt is relevant for its surfers and is interested in directing them to a more extensive source of information.
A second way is by contacting websites with high authority in the eyes of Google, an example of this could be university and academe websites which, due to the fact that not everyone can open a website with the ac.il extension for the sake of necessity and the fact that this is an educational institutional website, the ranking and link authority is among the highest.
Another way to get links is through comments and posts on blogs and professional forums, and when I talk about these places I don't mean to leave spam content and link to your website since that would have no meaning, but to write a quality and professional post and provoke more responses from surfers and from there link to your website.
The following video will show you ways to build a quality set of links as of 2013.
What should be avoided anyway
When building a link array, avoid several ways of getting links to your website that can do more harm than good.
- A link that comes from a website that is not indexed in the search engines is a link that should be avoided.
- Websites and web pages at the bottom of the home page (puter) have spam links, that is, a lot of links. A link from this page may harm you since there is a fear that the link is spam, also the value of the link decreases by many times the value you thought you would get due to its division with the other links that are on the same page with it.
- Do not link from websites that are not of the same field of interest or topic that belongs to your website and if you were linked from such a website then the priority is to contact the owner of the website and download it.
- Links that come from the puter do not constitute a strong link.
- Buying strong links is illegal and against Google's promotion principles and for such an offense your website will be punished, it is better not to get into it in the first place and promote the natural method.
- Any link that seems unnatural or unrelated to the purpose of donating to the surfer in one way or another should be avoided.