A user interface or UI (acronym for User Interface) is currently one of the most significant parameters in increasing the conversion rate on your website and positioning the website as an ideal marketing tool for you.
user interface allows the surfer to be exposed to the relevant content on the Ali website by applying visual and textual elements while providing convenient means to perform various actions and a simple direction to the answer for the action requested by the surfer.
Many businesses and website building companies are not aware of the many benefits and the significance that comes from a convenient and friendly user interface and the results are a high abandonment rate which ultimately also affects the position of your website in the search engines if you promote it.
How do you build and design a convenient and friendly user interface?
In the past we witnessed fairly simple user interfaces, this was due to the inferior technology that existed, which consisted of textual content, links and in the case of the "good" pictures.
Since it was the standard at the time, the surfers did not see this as a parameter for judging the business website on the level of professionalism. Today with the development of technology and the introduction of a higher standard for building websites that use a GUI – User interfaces with graphic elements, the UI is a main parameter in determining a decision for the surfer when browsing your website.
Video showing 5 tips for designing a comfortable user interface
Building and designing a user interface is a work process that requires a lot of thought and craft, although in the end your surfers will be able to enjoy the ability to easily navigate the site, convenient and friendly navigation and reach the desired destination in a short time.
Here are some highlights and tips that should be taken into account when designing a user interface for websites:
- picture says it all – Imagine that a surfer wants to enter his shopping cart, but cannot find where his shopping cart is on the site, excess textual content, sometimes also many products that prevent him from easy navigation on the site and friendly navigation to his search query. Using an image of a shopping cart that is placed in a prominent place on the website, for example in the top menu, the surfer can notice more simply that this is a place that will lead him to his shopping cart.
- site loading time – One of the parameters that influence the surfer in making a decision whether to purchase from the website or not is the loading time of the web page, the loading time is affected by many factors including the type and quality of the server on which the website sits, although there are many factors that can be avoided by designing convenient user interfaces, a large image weight or the use of flash are additional factors that can slow down the loading time of your website and therefore should be avoided.
- Minimalism – One of the most important principles in a user-friendly interface is to build a minimal website in terms of functions, buttons and menus, to provide the user with what he needs and nothing more. Building a website accompanied by many functions, buttons, texts and modules may only make it difficult for the surfer to find his way around.
- orientation – An interface that does not provide convenient orientation on the website, is not a convenient interface for the user! Make sure that it will be possible to navigate in a comfortable and friendly way between the menus, categories and subcategories, quick direction to the contact form, linksinternal in the text in order to direct the surfer to additional information about concepts that may be new to him and more.
interface goals
The main goal in designing and building a convenient interface for the user on a website is to increase the conversion rate on the website from the user to the consumer by understanding the customer's needs and fully controlling his behavior and performing his actions, directing the customer to his destination, easy orientation and simple and friendly navigation. All this in order to find the relevant content and service that the surfer was looking for in the first place.
User interfaces on mobile sites
Building websites for mobile requires a responsive adjustment of the website to the appropriate resolution of the various mobile devices in order to provide the surfer with the most comfortable browsing and a high ability to navigate the site.
With the development of technology in recent years, more and more businesses and companies are interested in a mobile-friendly website and not in vain, 40% of all surfer traffic today comes directly through mobile devices which provide the user with convenience and the option to surf from anywhere and anytime.
When a website is not adapted to the device and does not provide the ideal interface for the user, the user moves to the next website and is a loss for the business.
How can this be improved?
Using a responsive design that allows the website to be adapted to the resolution of mobile devices, it is possible to meet many of the user's needs, among them, more convenient browsing on the website, high orientation ability as is possible in the original version of the website, convenient navigation between menus, there is no need to enlarge or reduce the website in order to browse.
Ensuring minimal content and directing the surfer to the desired content, understanding the surfer's actions and directing the surfer in the simplest way to contact.