Building websites with a marketing mindset is not just a sales slogan but a real specialization that requires unique thinking, skilled professionals and the right tools to build a marketing website at the highest level. But with ambition and motivation, you too can improve your website through the eyes of a top-notch digital marketer.
So what exactly is marketing thinking? And how do we integrate it when building the website?
One of the most common examples that I present to my clients involves a view from the client's eyes. What does the customer want to see? And how do you put yourself in his shoes? This question eludes many marketing experts; which give unprecedented importance to market research and customer research before establishing a marketing campaign and building a website. Using innovative tools to monitor the customer's behavior on the website, we experts can also answer the question of how to actually build a marketing website.
Building customized websites for the client
So after the opening with our look at the review in the article, we will understand that in order to build a marketing website, several points must be taken into account before contacting a website building company or a web expert - and yet we can also carry out a comprehensive review of the subject ourselves.
know the customer
When planning the website, research the product market in its various aspects. First type in Google the first phrase that comes to your mind when thinking about the service you are marketing/selling or the product you wish to offer to the surfer. After a Google search, do a little market research; Follow your different competitors and get existing ideas that help your competitors promote their business ; At a later stage, review the various ideas for your site and narrow them down or improve the ideas to get more effective marketing functions.
The market research also requires a review of the various keywords that you will be interested in promoting at a later stage. In order to research the key phrases and get factual data about the search statistics – We recommend using Google's keyword tool.
The keyword tool allows searching for a main keyword and receiving secondary phrases including monthly search statistics filtered for an exact search of the keyword or a broad search that includes additional phrases with the word combination. In order to get to the keyword tool, just type his name into Google and it will appear at the top of the search results.
characterize the product
In order to market a product at the highest level one must know its advantages and disadvantages; Thus to visually integrate on the website the positive sides that differentiate you from the competitors.
The more you know about your product or the service that you wish to offer to website surfers, the more relevant and marketing information you can reveal to them that will encourage them to contact or buy the product online. A good site characterization can provide insights into the features we would like to emphasize to the customer.
Plan the next steps
Good planning is always an advantage – Plan the next steps in marketing your product and know what search terms you want to promote after the website is built. The market research you carried out in phase A' It will lead you to decisive conclusions about the phrases that should be promoted that will bring better results. As the phrase includes more monthly searches, all the competition in it will increase but the exposure to your business will increase.
Marketing research tools on the website
HotJar - Have you ever dreamed of spying on the web surfer? With Hotjar's tool you can! This innovative tool shows the focus of the surfer on the page and where he focuses the scrolling on the website.This tool allows you to see the flow of the surfer on the site and direct the subject to a better focus of the buttons or texts.
Google Analytics - after going live you can redirect your focus to Google Analytics - which allows you to see the pages, searches and time spent by each surfer on the site - using Google's popular tool you can optimize and see what interests the surfer the most.